The educated & informed consumer segment is rising every year. This is especially true for 2017. The way consumers are taking decisions is rapidly evolving with search and social media playing a huge role in the journey.  

This session will focus on how businesses can effectively use digital marketing channels in both paid & organic spaces. By the end of the session, you’ll understand the framework of a cross channel digital marketing strategy specific to a business model.

August 19 | 3:00 PM 



What will you learn?

How to Create a Business-first Digital Marketing Strategy

Nilotpal [Neil] Roy

Head - Digital Marketing, FusionCharts

Develop an acumen on creating a Digital Strategy aligned to business goals which can truly impact revenue.

Learn how different channels like SEO, SEM, Content, Social, Growth, Analytics & Automation work in harmony.

Learn why more than 500+ working professionals have opted for this program & how they’ve gained benefit.

Neil currently heads Digital Marketing at FusionCharts, a pioneer in Data Visualization, with 28,000 customers including 80% of Fortune 500 companies. Having 5 Years of rich marketing experience in Start-Ups, both in brands and agencies in Digital, Neil has been working across 20+ businesses in E-commerce, BFSI, Real Estate, Travel and Ed-tech verticals & has managed more than 2 Crores of Ad Spends per month. Neil has mentored 50+ Entrepreneurs & successfully co-created UpGrad’s PG Certification in Digital Marketing with 500+ students. Neil specializes in Digital Marketing strategy building, funnel marketing & channel disciplines like SEO, SEM, Facebook, Content, Display, Analytics & Growth Hacking

Meet the Speaker

Nilotpal [Neil] Roy    

Date: August 19th, 2017
Time: 3:00 PM - 6:00 PM

Venue: UpGrad Xchange, Commune Coworks, 139, First Cross Road, V Block, A Cross Road, Koramangala, Bengaluru

Event Details

How to Create a Business-first Digital Marketing Strategy

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